Products such as mechanical and electronic gadgets and gizmos, games, fast cars, motorbikes etc., that are targeted at the adult male consumer who is perceived to have at heart the same fascination with toys as young boys do.
The property is littered with giant flat-screen TVs and expensive boys' toys, with lacquered sliding panels hiding any mess. — "The richest Rothschild of them all", Daily Mail, 2nd April 2007
Non-consumer products involving high-tech engineering, such as rockets, submarines, helicopters etc., that are likely to interest men.